Andz=-li Trading
| Business Location: | Rural & Township |
| Province | Eastern Cape |
| Branch: | OR Tambo |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The company originally began as a small styling service for private clients, later expanding into a baby clothing brand and fabric sales. In 2021, Ms. Tuswa identified a growing demand for high‑quality textiles and began selling fabric directly from her vehicle and home, steadily building a loyal customer base. Over time, the business evolved into a fully‑fledged manufacturing operation specialising in work suits, PPE, and textile products for various businesses across South Africa.
Ms. Tuswa’s background in Fashion Design and Small Business Management, obtained at Style Design College in Durban, laid a strong foundation for building the company. Coming from a disadvantaged background, she carried the vision of creating a sustainable business that could uplift both herself and her community.
Challenges/Needs:
The company faced a challenge of not having adequate and professional packaging for its product and therefore struggles to present a professional and well rounded off product, that could attract other clients just by laying eyes on its product, thereby penetrating the market and establishing a footprint.
Intervention Insights and Results
Intervention Details:
Recognising the potential for growth, ANDZ_LI Trading approached SEDFA O.R. Tambo for support. A diagnostic assessment was carried out using SEDFA assessment tools, which identified two key interventions:
1. Packaging Materials
To improve the company's presentation, customer experience, and product professionalism.
2. Market Access Linkages: The packaging intervention resulted into a makert linkage with Mama’s Bakery a client the business is currently supplying with PPE’s.
To help the business reach new buyers and secure opportunities beyond local markets.
Additionally, an Export Readiness Assessment was conducted to prepare the business for future international trade prospects, strengthening its competitiveness and operational standards.
All interventions were successfully implemented, enabling ANDZ_LI Trading to improve visibility, product appeal, and customer reach.
1. Packaging Materials
To improve the company's presentation, customer experience, and product professionalism.
2. Market Access Linkages: The packaging intervention resulted into a makert linkage with Mama’s Bakery a client the business is currently supplying with PPE’s.
To help the business reach new buyers and secure opportunities beyond local markets.
Additionally, an Export Readiness Assessment was conducted to prepare the business for future international trade prospects, strengthening its competitiveness and operational standards.
All interventions were successfully implemented, enabling ANDZ_LI Trading to improve visibility, product appeal, and customer reach.
Outcome Details:
Within just six months of SEDFA’s assistance, ANDZ_LI Trading experienced remarkable growth:
Sales increased from R385,125 to R925,806, reflecting a significant improvement in market penetration and operational capacity.
The business successfully increased the number of employees from 1 to 4 employees creating jobs, ensuring continued employment opportunities in the community.
Enhanced packaging and market linkage efforts helped the company attract more clients, strengthen its brand, and expand its footprint in the workwear and PPE manufacturing sector
Sales increased from R385,125 to R925,806, reflecting a significant improvement in market penetration and operational capacity.
The business successfully increased the number of employees from 1 to 4 employees creating jobs, ensuring continued employment opportunities in the community.
Enhanced packaging and market linkage efforts helped the company attract more clients, strengthen its brand, and expand its footprint in the workwear and PPE manufacturing sector
Client Feedback
Client Comments:
i am truly grateful to Sedfa for the assistance.
