Boeketlong Lodge and conferencing
| Business Location: | Rural |
| Province | Limpopo |
| Branch: | Sekhukhune |
| Business Start Date: | 2015-03-05 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The company offers the following services
• Accommodation
• Events and conferencing
• Restaurant
• Water park entertainment
• Beauty Spa & Salon
• Fitness Centre
• Car wash
Challenges/Needs:
Boeketlong Lodge and Pub (Pty) Ltd as a hospitality business within the tourism sector has encountered several challenges that hindered its growth and profitability:
• Lack of promotional material for brand visibility.
• Rising online booking platforms which create fierce competition amongst guesthouse businesses in the area.
• Limited access to local markets to promote their business offerings through networking and exhibition.
• Operational pressure of keeping operational costs under control while maintaining high service standards.
• Guesthouse business is highly seasonal which affects occupancy rates and revenue.
Intervention Insights and Results
Intervention Details:
• Developed and printed promotional materials to strengthen their brand visibility and market presence.
• Developed strong online presence through a professional website, engaging social media profiles, and listings on popular booking platforms. Offering promotions and packages to attract new guests and encourage repeat business.
• Access to local markets through Africa Travel Indaba 2024 and 2025 where the business gained a competitive advantage by staying updated on global tourism trends, innovations, and sustainable tourism initiatives.
• Implementing cost-effective measures such as energy-efficient appliances, local sourcing of supplies, and effective waste management. Regularly reviewing of budget and adjusting accordingly to stay profitable.
• Diversify offerings which attract guests year-round beyond the guesthouse services (Various events, fitness gym, hair salon, waterpark and car wash).
• Developed strong online presence through a professional website, engaging social media profiles, and listings on popular booking platforms. Offering promotions and packages to attract new guests and encourage repeat business.
• Access to local markets through Africa Travel Indaba 2024 and 2025 where the business gained a competitive advantage by staying updated on global tourism trends, innovations, and sustainable tourism initiatives.
• Implementing cost-effective measures such as energy-efficient appliances, local sourcing of supplies, and effective waste management. Regularly reviewing of budget and adjusting accordingly to stay profitable.
• Diversify offerings which attract guests year-round beyond the guesthouse services (Various events, fitness gym, hair salon, waterpark and car wash).
Outcome Details:
The interventions yielded positive results for Boeketlong, driving both growth and sustainability.
For the financial year 2024/2025 the business managed to generate a turnover of about R 7 605 930.00 with total operational costs of about R 5 938 365.00 which leaves a profit of about R 1 667 565.00 for the period. This translates to the following positive results for the business.
• Increase in turnover of 23.17 % from 5 843 880.81 to R 7 605 930.00.
• Net profit improved from R 1 013 227.88 to R 1 667 565.00.
• The business managed to retain 10 jobs and created 2 new jobs, bringing the total number of employment to 12.
For the financial year 2024/2025 the business managed to generate a turnover of about R 7 605 930.00 with total operational costs of about R 5 938 365.00 which leaves a profit of about R 1 667 565.00 for the period. This translates to the following positive results for the business.
• Increase in turnover of 23.17 % from 5 843 880.81 to R 7 605 930.00.
• Net profit improved from R 1 013 227.88 to R 1 667 565.00.
• The business managed to retain 10 jobs and created 2 new jobs, bringing the total number of employment to 12.
Client Feedback
Client Comments:
Appreciating the fueling of business growth through the strategic partnership and support provided
