PHARMACY AT SPAR MEIRINGSPARK
| Business Location: | Urban |
| Province | North West |
| Branch: | Dr Kenneth Kaunda |
| Business Start Date: | 2015-07-06 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Pharmacy @ Spar offers full pharmacy services with dispensary as well as a health clinic where certain health treatment and test can be done.
Challenges/Needs:
* Limited marketing activity, resulting in low awareness beyond the immediate Meiringspark
* Over-reliance on word-of-mouth as the primary channel for attracting customer.
* No digital presence (no website and limited/no social media activity) limiting reach and promotions
* Clinic under developed and under utilized - the clinic was not offering the full range of services identified as revenue drivers.
* No active promotions/special strategy, despite strong footfall potential from being located to SPAR
* VAT Payments behind, affecting tax compliance status and ability to obtain updated tax clearance
Intervention Insights and Results
Intervention Details:
The coaching intervention focused on strengthening leadership confidence, operational discipline and commercial planning. Key actions included refining the business's strategic direction, improving internal planning and governance routines, and developing the foundational building blocks for monetization (advertising offering, pricing logic and marketing approach)
The program also reinforcing management accountability and execution discipline, supporting the organization to transition from readiness planning into active broadcasting, while preparing for structured revenue generation.
The program also reinforcing management accountability and execution discipline, supporting the organization to transition from readiness planning into active broadcasting, while preparing for structured revenue generation.
Outcome Details:
* The strongest impact was a shift in the mindset, self-leadership and strategic awareness
* The owner improved personal discipline, time management, daily planning and structured goal setting, which improved focus across operations, marketing and admin
* The business moved from "stable operations" to stronger growth readiness through improved internal organization and clearer priorities.
* The owner became more intentional about market segmentation, including paying attention to previously neglected groups (notably elderly and youth segments)
* increased focus on visibility/marketing contributed to new customer profiles being opened and early improvements in engagement.
* The clinic component began showing improved utilization, supported by word-of-mouth and social media exposure
* Turnover increase from R9 425 424 - R9 228 678
* 6 jobs sustained
* The owner improved personal discipline, time management, daily planning and structured goal setting, which improved focus across operations, marketing and admin
* The business moved from "stable operations" to stronger growth readiness through improved internal organization and clearer priorities.
* The owner became more intentional about market segmentation, including paying attention to previously neglected groups (notably elderly and youth segments)
* increased focus on visibility/marketing contributed to new customer profiles being opened and early improvements in engagement.
* The clinic component began showing improved utilization, supported by word-of-mouth and social media exposure
* Turnover increase from R9 425 424 - R9 228 678
* 6 jobs sustained
Client Feedback
Client Comments:
The coaching program had a meaningful impact on my mindset, confidence and personal leadership. The sessions helped me develop greater self-awareness and resilience, enabling me to work through limiting beliefs that previously affected progress and decision-making. furthermore, it improved planning discipline and clearer prioritization, which contributed to the better day-to-day control and stronger sense of direction for business. Overall, this program and the experience has been amazing and will continue to implement what i learned.
