Sanath Trading CC

Business Location: Urban
Province Gauteng
Branch: Seda Johannesburg Branch
Business Start Date: 2011-01-01
Busniess Type: Company

Business Dynamics and Challenges

Business Activities: specialises in manufacturing linen products tailored for the hospitality sector, events, and home decor industries. This includes custom bedding, tablecloths, curtains, and other textiles designed for durability and aesthetic appeal. Complementing this, the company offers embroidery and large-format printing services, enabling personalised branding for various economic sectors. Additionally, it supplies a wide range of food service equipment, such as gas stoves, fridges, ovens, provers, and butchery tools, catering to restaurants, event planners, and hospitality businesses. In recent years, Sanath Trading has expanded its manufacturing capabilities by launching STEPS Africa as a specialised arm focused on print-on-demand services, including dye sublimation printing, DTF printing, customised sportswear, and indoor/outdoor display products. This evolution has strengthened its reputation for exceptional quality and timely delivery across Africa.
Challenges/Needs: An Export Readiness Assessment (ERAT) was conducted on the business, and the following key challenges that hinder the growth of the business were identified:  Require access to export opportunities and markets  Lack QMS accreditation to access large professional mining houses

Intervention Insights and Results

Intervention Details: An Export Readiness Assessment (ERAT) was conducted, and the following recommendations and interventions were agreed upon with the client:
1. Facilitate access to local and international markets through Trade exhibitions
2. Facilitate the QMS accreditation grant through Sedfa’s STP department.
Outcome Details: Sedfa interventions have highly assisted the business in the following manner:
 Facilitated International trade mission applications on behalf of the client,
 Facilitated a local trade exhibition- ESD Pavilion Exhibition that had direct access to procurement buyers from top corporate and government departments.
o This exhibition was able to assist the client in acquiring several contracts with clients.
 As a result, the business was able to increase its revenue by 61%, resulting in the company increasing its employees by an additional 6 employees.

Client Feedback

Client Comments: I appreciate every assistance that Sedfa has provided towards our business.
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