Lift Up The Nation Trading Enterprise
| Business Location: | Township |
| Province | Eastern Cape |
| Branch: | Chris Hani |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Lift Up the Nation specializes in the manufacturing of organic, chemical‑free beauty products. The product range includes shea butter, castor oil, and hexane‑free formulations, all carefully crafted to meet the growing consumer demand for natural, safe, and effective beauty solutions. Because of their organic nature, these products have gained significant traction within the beautician and hair‑care sector, where clients increasingly prefer plant‑based and non‑toxic alternatives.
Challenges/Needs:
One of the key challenges faced by Lift Up the Nation is the lack of attractive and professionally designed packaging for its beauty products. While the business uses glass containers—which support sustainability and brand positioning—the overall packaging design, labelling quality, and brand presentation are not yet at a competitive level compared to established beauty brands.
Intervention Insights and Results
Intervention Details:
SEDFA assisted the client with packaging material to be able to access local markets and brand attraction.
Outcome Details:
Access to local markets
Client Feedback
Client Comments:
I appreciate the service that SEDFA has provided for my business.”
