Meisie Minah
| Business Location: | Rural area - Villages |
| Province | Limpopo |
| Branch: | Sekhukhune |
| Business Start Date: | 2018-11-05 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The company offers the following services
• Design and Printing- billboards, pamphlets programmes, T-shirts, road signs, banners, gazebo, car branding, stickers and business cards etc.
• Embroidery Services- embroidery on clothing items.
• E-marketing - website design and creating emails accounts.
• Database and vendor registration at mines and companies.
Challenges/Needs:
Meisie Signs and Printing (Pty) Ltd encountered several significant challenges that hindered its growth and profitability:
• Lack of business proposal and cashflow projections for funding application.
• Lack of funding to acquire machinery which led to slowed growth and longer turnaround time for clients.
• Outsourcing led to higher costs resulting in reduced profits.
• Inadequate marketing strategies to increasingly promote the business.
Intervention Insights and Results
Intervention Details:
• Development of a business proposal and cashflow projections to secure funding and as a roadmap to achieving its strategic objectives.
• Facilitation of access to funding through the SEDFA Asset Assist programme.
• Advisory support, focusing on marketing strategies to strengthen business marketing activities.
• Facilitation of access to funding through the SEDFA Asset Assist programme.
• Advisory support, focusing on marketing strategies to strengthen business marketing activities.
Outcome Details:
Meisie Signs and Printing successfully secured grant funding worth R249 000 through the SEDFA asset assist program for acquisition of printing machine. This investment has substantially transformed the operational capabilities of the business.
• Turnover increased from R 300 587.00 to R 720 000.00 - a growth of R 419 413.00.
• Net profit improved from R16 000.00 to R 432000.00.
• Employment grew from 3 to 4 employees, creating 1 new employment.
• Turnover increased from R 300 587.00 to R 720 000.00 - a growth of R 419 413.00.
• Net profit improved from R16 000.00 to R 432000.00.
• Employment grew from 3 to 4 employees, creating 1 new employment.
Client Feedback
Client Comments:
"We sincerely appreciate the contribution SEDFA made in supporting the business grow and realise its potential."
