Mckay Hair Care
| Business Location: | Rural |
| Province | Free State |
| Branch: | Fezile Dabi |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Mckay Hair Care product
Challenges/Needs:
• One of the major challenges that was identified through assessment tool was the need for promotional material to increase the business credibility.
• Due to the increased demand the business needs a vehicle to transport larger quantities of stock.
• The business needs scaling to access wider markets and increase distribution.
Intervention Insights and Results
Intervention Details:
• The client was assisted with access to local markets for scalability.
• SEDFA assisted with promotional material to increase its credibility
• Product testing assistance has been provided to ensure quality standards are met.
• The business was further assisted with various trainings as well as mentorship and coaching
• SEDFA assisted with promotional material to increase its credibility
• Product testing assistance has been provided to ensure quality standards are met.
• The business was further assisted with various trainings as well as mentorship and coaching
Outcome Details:
• The business received a contract with BB Cash and Carry to supply their products on a continuous basis
• Mckay hair care is also sold at Makro stores and is available for online purchases
• Mckay has retained its employees.
•
• The business’s turnover has improved from R 100 527 to R 149 252
• Mckay hair care is also sold at Makro stores and is available for online purchases
• Mckay has retained its employees.
•
• The business’s turnover has improved from R 100 527 to R 149 252
Client Feedback
Client Comments:
“Sedfa’s interventions did more than provide support—they became a catalyst for lasting transformation.”
