Kopano Skin Care
| Business Location: | Urban |
| Province | North West |
| Branch: | Dr Kenneth Kaunda |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business produces and sells a wide range of products, including:
• Bath salts,Body lotions,Body butter,Body cream,Lip balm,Soap,Hand lotion and Tissue oil
Challenges/Needs:
When Kopano Skin Care was established, the entrepreneur faced several challenges common to start-up businesses. Although the owner had no technical knowledge to manufacture cosmetic products, the business initially lacked business acumen, and the quality and consistency of the products were not at the desired standard. In addition, the business struggled with limited market access, weak branding, and minimal exposure, which affected sales growth and sustainability.
Intervention Insights and Results
Intervention Details:
• Development of marketing materials to improve branding and market visibility
• Participation in various trade exhibitions, creating exposure and access to new markets
• Product testing to improve quality, safety, and compliance standards
• Enpretech training to strengthen entrepreneurial thinking
• Business start-up training
• Basic business management skills training, including financial and operational management
• Pitching and presentation skills training to enable the entrepreneur to confidently present the business to potential clients and funders
• Additional capacity-building training aligned to business growth and sustainability
• Participation in various trade exhibitions, creating exposure and access to new markets
• Product testing to improve quality, safety, and compliance standards
• Enpretech training to strengthen entrepreneurial thinking
• Business start-up training
• Basic business management skills training, including financial and operational management
• Pitching and presentation skills training to enable the entrepreneur to confidently present the business to potential clients and funders
• Additional capacity-building training aligned to business growth and sustainability
Outcome Details:
As a result of these interventions, Kopano Skin Care experienced significant improvement in both operations and performance. Product quality improved, branding became more professional, and the business gained confidence in engaging with markets. The business also achieved employment growth, increasing from one employee to four employees.
Most notably, the business recorded a substantial increase in sales, growing from R15 835.00 to R40 592.00, demonstrating improved market access and customer confidence in the products.
Most notably, the business recorded a substantial increase in sales, growing from R15 835.00 to R40 592.00, demonstrating improved market access and customer confidence in the products.
Client Feedback
Client Comments:
“I am truly grateful to Sedfa for the support and guidance provided to Kopano Skin Care. The training, exposure, and assistance I received helped me to improve my products, understand how to run a business, and access new markets. Sedfa played a big role in the growth of my business, and I am confident about the future of Kopano Skin Care.”
