Tamara's Industry
| Business Location: | Rural area - Villages |
| Province | Northern Cape |
| Branch: | ZF Mgcawu |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
the business provides a wide range of beauty and wellness services. These include manicures, pedicures, acrylic and gel nail extensions, facials, massages, lash extensions, and waxing.
Challenges/Needs:
Before engaging with support programmes, the business faced challenges such as limited access to market and equipment needed to expand its service offering. Market visibility was also a hurdle, as the business needed stronger networks and marketing channels to attract and retain clients. These challenges restricted growth potential, delayed plans for renovation of the workspace, and limited the creation of sustainable employment opportunities in the community.
Intervention Insights and Results
Intervention Details:
An assessment was conducted on the business to assess the business needs and identify gaps in the business. Training and access to market interventions were recommended for the client. The client was also recommended to participate at the ZF Mgcawu Pop-Up market to promote the products and services and create brand awareness.
The business exhibited their services at the ZF Mgcawu Pop-Up market held in Postmansburg from 30 – 31 July 2024. The business also received a Momo Point of Sale (POS) device from MTN because of their participation at the Pop-Up market.
The business exhibited their services at the ZF Mgcawu Pop-Up market held in Postmansburg from 30 – 31 July 2024. The business also received a Momo Point of Sale (POS) device from MTN because of their participation at the Pop-Up market.
Outcome Details:
The implementation of the interventions provided the business with the necessary market exposure, increased visibility, networking opportunities. The business has subsequently renovated their facilities and bought pedicure, manicure and spa equipment to meet the growing demand. The turnover of the business increased from R55 000.00 (2023/24) financial year) to R300 000.00 in 2024/25. Furthermore, the business created one (1) new job thus bringing the total number of employees to two (2) as compared to 2023/24 Financial year.
Client Feedback
Client Comments:
“I started Tamara’s Industry to create opportunities for my community, especially young women and people with disabilities. My passion is to provide excellent service while building a business that inspires others to dream bigger and achieve more.”
