Maskenkie Solutions
| Business Location: | Rural |
| Province | Free State |
| Branch: | Lejweleputswa |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Clothing and textile manufacturing
Challenges/Needs:
The business faced several challenges in its early operations. These included limited business management skills such as financial management, administration, business planning, and marketing. The client also struggled with poor clientele attraction and limited knowledge of the market they were operating in. The absence of proper marketing further restricted visibility, and the business experienced difficulties accessing funding and lacked adequate operational equipment to be operational.
The business is still struggling with:
Lack of a fully equipped and proper design/production studio.
Limited access to formal markets such as guesthouses, corporate offices, and interior design firms.
Difficulty entering regulated markets like hospitals and correctional service facilities.
Insufficient industrial machinery for larger or bulk orders.
Unstable or costly supply chain for fabrics and décor materials.
Limited time and capacity, with most operations managed by one person.
Inconsistent social and digital marketing presence.
Intervention Insights and Results
Intervention Details:
Intervention / Solution
When the client approached Sedfa, Business Advisor Mr. Maruping conducted a full business diagnosis to assess the needs and operational gaps of Maskenkie Solutions. Based on the assessment, he provided continuous advisory and coaching support, guiding the client on business development and improvement strategies. Sedfa then referred the client to the NYDA, supporting them through the registration and application process. This resulted in the approval of R50,000 in grant funding for equipment, machinery, and stock, enabling the business to strengthen its production capacity.
The client has received the following support:
Conducted a full business diagnosis followed by ongoing business advisory and coaching support.
Referred the client to NYDA and assisted throughout the funding application process, resulting in a R50,000 grant for equipment and stock.
Provided marketing and branding support to improve visibility and strengthen the business identity.
Linked the client to exhibitions, pop-up markets, and export-readiness interventions to expand market access.
SEDFA will continue supporting the client by guiding them on how to access formal retail and online markets, and by providing coaching on digital marketplace platforms. Ongoing support will include financial management and cashflow guidance, mentorship, and strategic business linkages to help the business tap into larger opportunities. The client will also be assisted in accessing additional funding to expand operations and upgrade essential equipment for continued growth.
When the client approached Sedfa, Business Advisor Mr. Maruping conducted a full business diagnosis to assess the needs and operational gaps of Maskenkie Solutions. Based on the assessment, he provided continuous advisory and coaching support, guiding the client on business development and improvement strategies. Sedfa then referred the client to the NYDA, supporting them through the registration and application process. This resulted in the approval of R50,000 in grant funding for equipment, machinery, and stock, enabling the business to strengthen its production capacity.
The client has received the following support:
Conducted a full business diagnosis followed by ongoing business advisory and coaching support.
Referred the client to NYDA and assisted throughout the funding application process, resulting in a R50,000 grant for equipment and stock.
Provided marketing and branding support to improve visibility and strengthen the business identity.
Linked the client to exhibitions, pop-up markets, and export-readiness interventions to expand market access.
SEDFA will continue supporting the client by guiding them on how to access formal retail and online markets, and by providing coaching on digital marketplace platforms. Ongoing support will include financial management and cashflow guidance, mentorship, and strategic business linkages to help the business tap into larger opportunities. The client will also be assisted in accessing additional funding to expand operations and upgrade essential equipment for continued growth.
Outcome Details:
Outcome/ Results
Following Sedfa’s interventions, Maskenkie Solutions began to show measurable improvements aligned with Sedfa’s performance indicators.
Key outcomes include:
The business experienced a rise in turnover in the last six months from R17,507.24 to R27,215.60, reflecting a growth of R9,708.36.
With Sedfa’s branding and marketing support, the business gained visibility and strengthened its promotional presence.
As brand visibility improved, the business began attracting more clients and expanding its customer base.
The NYDA approved R50,000 for equipment and operational enhancement.
Following Sedfa’s interventions, Maskenkie Solutions began to show measurable improvements aligned with Sedfa’s performance indicators.
Key outcomes include:
The business experienced a rise in turnover in the last six months from R17,507.24 to R27,215.60, reflecting a growth of R9,708.36.
With Sedfa’s branding and marketing support, the business gained visibility and strengthened its promotional presence.
As brand visibility improved, the business began attracting more clients and expanding its customer base.
The NYDA approved R50,000 for equipment and operational enhancement.
Client Feedback
Client Comments:
“I would like to thank SEDFA for their continuous support in ensuring that my business grows and can sustain itself. However, I still need further assistance to expand my business and access formal markets.”
