HANDCRAF MANUFACTURING JEWELLERS

Business Location: Urban
Province Eastern Cape
Branch: Nelson Mandela Bay
Business Start Date:
Busniess Type: Sole Proprietor

Business Dynamics and Challenges

Business Activities: The company’s products and services offered includes, but is not limited to: • Custom and Ready-to Wear Jewellery (Necklaces, rings, bracelets, earrings). • Traditional and Contemporary designs – blending local heritage with modern aesthetics. • Corporate gifting and branded jewellery. • Repairs and reconditioning services • Awards and trophies design and manufacturing.
Challenges/Needs: The business required funding to acquire additional equipment / machinery to expand its services. Although Handcraft Manufacturing Jewellery was well-regarded by existing customers, it had limited exposure to a broader portion of its target market. As a growing business, Handcraft Manufacturing Jewellery also needed assistance to manage operations more effectively to compete and increase market share. Mr. Geldenhuys approached SEDFA to enquire how SEDFA could assist with access to finance, improved business operations, and maximum exposure to the target market

Intervention Insights and Results

Intervention Details: Asset Assit Programme
Outcome Details: Through SEDFA’s business support, the business achieved the following results:
 The Asset Assist Support Programme (AAP) application was approved for R240 414 17, enabling the purchase of an additional equipment and increased delivery capacity.
 Access to finance provided the business with greater exposure in the local market, allowing it to service a larger client base.
 Double production capacity within 3 months of machinery acquired
 Improve product quality and consistency.
 Business turnover increased from R 451 525 to R 474 800.
 Employment grew from 3 to 4 permanent staff members

Client Feedback

Client Comments:  "Thank you, SEDFA, for helping our business grow. SEDFA’s investment in our business has been extremely significant, allowing us to expand our brand, improve our capacity, and increase our turnover!"
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